ADAC Testsiegel
Advertisers are invited to use the ADAC Testsiegel rating for their ADAC-tested products.
The ADAC Testsiegel provides a concise and informative summary of the results of an ADAC consumer protection test. You are entitled to use this seal of approval for products that have been tested by ADAC. Bearing in mind that the ADAC consumer protection tests are intended to offer general market insights and transparency, any advertising with the ADAC Testsiegel must not create false impressions that would hinder this objective.
Therefore, any use of the ADAC Testsiegel in advertising is subject to certain requirements that you will find in the Terms of Use when ordering the ADAC Testsiegel.
The Technical Data Sheet offers a brief summary for practical. It outlines the key aspects that need to be considered when advertising with the ADAC Testsiegel.
ADAC Testsiegel
ADAC conducts numerous studies as part of its consumer protection efforts.
The ADAC Testsiegel is awarded if a comparative product test is conducted on a specific date. Examples include tyre, child seat or wallbox tests.
Click here to order the official ADAC Testsiegel for promotional use.
Advertise your products with the official ADAC Testsiegel
The use of the ADAC Testsiegel is permitted only if the advertising does not create in the consumer any misconceptions concerning the objective, neutral and independent test results, or if the advertising does not place the objective, neutral and independent test results in a misleading context.
Ordering and approval procedure
As an advertiser, you can obtain the official ADAC Testsiegel for a processing fee of €750 plus applicable VAT (per country). Please be sure to review the Terms of Use when placing your order.
In order to obtain final approval, the customer must submit to ADAC the design drafts for each advertising campaign after incorporating the ADAC Testsiegel. Please note that, as part of the ordering and approval process, ADAC cannot guarantee that promotional use of the ADAC Testsiegel complies with the legal requirements for advertising with seals of approval and does not constitute a violation of antitrust law.
The official ADAC Testsiegel may not be transferred to third parties (e.g., dealers).
Independent translations of the official ADAC Testsiegel into other languages are not permitted. Translations must be requested from ADAC.
Content/advertising structure
Please note the following lists examples of the most frequently asked questions regarding advertising with the official ADAC Testsiegel. Refer to the binding Terms of Use for more detailed information. You will find a brief summary for practical use in the Technical Data Sheet.
The advertiser must distinguish its own advertising claims from the independent and objective statements made by ADAC.
The ADAC Testsiegel may only be used in connection with a specific product. It may not be applied to other, untested promotional offerings.
It is not permitted to highlight or present in isolation more favourable partial result or other test finding if less favourable results are available.
The ADAC Testsiegel must not be altered (in terms of design, color or content) and, in particular, may not be placed at an angle or used directly adjacent to other elements. It is not permitted to add other elements within or in the immediate vicinity of the artwork